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Company History

Nichols Research, Inc. was established in 1978 by Mimi Nichols to provide quality data collection throughout the San Francisco Bay Area and Northern California. The company has grown to its current status as one of the top 100 independent, woman owned businesses in the area.

Headquartered in Sunnyvale, Santa Clara County, California, Nichols Research also has branch offices in: Downtown San Francisco, San Francisco County; Concord, Contra Costa County; Fremont, Alameda County and, Fresno, Fresno County, California.

Nichols Research specializes in data collection methodologies including phone interviewing, in-person intercepts and qualitative recruiting. Nichols Research provides state-of-the-art facilities for focus group and IDI viewing. Other specialty areas include: medical research, mystery shopping, car clinics, mock juries, travel and tourism, high technology and usability labs.

Recruiters and interviewers are thoroughly trained using a program that was developed internally and incorporates the standards of the Marketing Research Association and other industry organizations. All staff involved with a project, from the project managers to interviewers, attends an intensive briefing to make sure they understand the parameters and client objectives.

Officers of Nichols Research have demonstrated commitment to the Marketing Research Profession through continued involvement in national and local associations. Mimi Nichols is a Past President of the National Marketing Research Association and Past President of the San Francisco Chapter of the American Marketing Association. Ms. Nichols also was Secretary of the Council for Marketing and Opinion Research and a Past President of the Northern California/Pacific Northwest Chapter of the MRA. Jane Rosen, President of Nichols Research, is a past member of the Board of Directors of the National Marketing Research Association and a past President of the Northern California/Pacific Northwest Chapter of the MRA.

Nichols Research is considered a leader in the San Francisco Bay Area with a reputation for excellence, professionalism and quality at all levels of the research process. It has more geographic locations and focus suites than any other marketing research company in the area. The Impulse Survey, an industry ratings directory for all focus facilities in the world, consistently rates all Nichols Research facilities as "One of the World's Best", including the 2007 edition. Further, the company is continuously listed as one of the "Largest Women Owned Businesses" in the Bay Area.

Client partnerships are taken very seriously and we realize that the success of a client's project depends on the quality of information we deliver and the accuracy, timeliness and manner in which the data is presented.